Case study 1

Case Study 1 - Jamie Thraves

Jamie Graves is a film/music video director from Romford.

He has studied film studies and has also made short films in University, in which he has used his award winning music videos as his own 'calling card'. so that he could 'get a foot in the door', to  a video production company called Factory Films. He had got a spot at the company, and started with 3 music videos with the low budget of £5,000.

Eventually he managed to get to a spot in which has created 2 successful music videos, one for Radiohead, and one for Coldplay.

The first one is of Radiohead, called Just. It is a disjunctive music video, and the second one is of Coldplay, The Scientist, it does have some form of link to the original lyrics, where the main singer has sung all of the music in reverse, and then reverse it, so that the music links with one of the main lyrics.

The way how it is done is that a commissioner asks 5-10 directors, to be able to create a treatment to the commissioner, they will select a director who has done the best treatment, and only then, the director will be paid for the filming.

One advice in which Thraves has given was to use the lyrics but to try not to be too literal and to go with the emotion of the lyrics

Third Day of Filming

Here is the third day of filming in which we have decided to go through London, mainly within the South Bank/Southwark area, in which we have got our main group, and then some other people in which have joined in within the filming, as even though some of them did not match the genre, we have found a way in which they would be able to fit into the music video. The progress in which we have made for the narrative based story, was pretty good, there is a bit more to do, but on that day, have made more progress on that day.
 

Branding the Spice Girls

Branding is a way how people market an image, in which helps create a brand. A quote in which explains branding is "a name/term/design that distinguishes one product from another."

Spice Girls were a girl band formed in 1994 by Bob and Chris Herbert, to be able to compete with dominant boy bands who were always on the chart.

Their origin was mainly based from the auditions, in which were present in advertisements, as each member had to audition to get their place.

The members of the group are: Posh Spice, Baby Spice, Sporty Spice, Scary Spice and Ginger Spice. Each of them have a personality and the way how they dress, due to their name, represents who they are.

The way how they rose to fame, was at first with a showcase, they have begged for one, to show their potential, and eventually, they have been noticed by Simon Fuller and had become their manager to their group.

Their most notable song and music video is 'Wannabe', in which the music video is in a single take, and the lyrics to the music had lasted 15-20mins to write the whole song, they have first went to the top three, dominating some of the pop bands, in which was mostly dominated by boy bands, and then had followed that with a number one, dominating all of the boy bands.

However, the only reason why they got to where they were, is because of the branding, with advertisements, promotional material, and without any of those, it would be unknown whether they would've became as popular as they were.

Wannabe is the music video in which would show each of the girls personalities, especially with the way how they appear within the video and how each of them act.

Second Day of Filming

For our second day of filming, we have decided to go to the same park as before, but with an additional member, in which he was playing the guitar. Carly was the camerawoman, the costume designer, choreographer, makeup artist. Meanwhile, me and Sam are the actors, acting as lovers. We have added a start segment of the introduction, and essentially, have developed this to be a narrative based music video, not just a performance based music video, in which will contain aspects of the cliches in which we are incorporating, especially with clothing.

Costume

For the music video, we would need to fit into the genre in which we would be making it for, in which is pop punk, so what we have avoided, was wearing clothing in which would be akin to sixth form uniform, as it would not fit/suit the genre in which we are doing, as we needed different clothing to suit it entirely.

My outfit:
Aside from the beanie, there were more choices on the outfit in which our group has selected for me. The first things were mainly band shirts, each of the band shirt/shirts that we have/will be using are all well known within the pop punk genre, such as Green Day, in which we have followed that up with a grey Vans shirt, in which has been covered by a long sleeved red squared shirt, to make the pop punk style fit in further in which would match what is being shown within the genres. Moreover the reason why we have chosen this style of clothing is because they are well known cliches within the genre in which we are reinforcing, as the song is a parody of the genre, in which follows the cliches in which are involved.
Moreover, the other types of clothing in which we have selected were a set of dark jeans, and sneakers/skating shoes to match the top part of the outfit well.









Sam's outfit: For sam, we had to get him a outfit in which would be weird, and would not make any sense at all. The first thing was the blond wig, in which we have made him look like a woman/girl, so the first thing was to put makeup and a blonde wig on him. The next thing was the use of a dress, to make him more feminine, and to be able to make him more believable becoming the main character's love interest.

Collecting Props

Before we have started recording our music video, we have bought some props in which we are going to use for the film. The first thing were props for me, what they are planning on using for me, the first thing was a beanie, in which I would be using within the video, to give me a more pop punk look.

The next things in which we needed to get were things in which would change my hair colour, in this case, hairspray, to give a temporary colour change, not a permanent hair dye, the two colours in which we have used was a red and a blue, this would allow my hair to have a different colour without resorting to dying my hair.

Following that, the next things were for the other people, in this case it was mostly wigs, blonde wigs. In which we are going to use it on some people, as a segment for the music vid, in which the other main character will be using a blonde wig, as they will also be wearing a dress, so that they would be seen as a love interest.

The reason why we use these props, is because it will be able to allow us to differentiate from what we would normally do, as instead of going at it normally, we would be able to go out of control, and weird into the genre, so that we could be able to fit into the genre we are going to do our music video.