Storyboard

  This is the storyboard in which was created, which has been planned for our music video, it contains the shots, the types, and what is going on within the shot.

Audience Reception Theory

The audience reception is a theory coined by David Morley, it is essentially the way how we react to

text. With text, audiences receive and respond to it differently, as different effects will generate different responses from many people. This is also a way to characterise and to group together different audiences (which are consumers) interpretation.

The encoding theory, created by Stuart Hall in 1973. What the theory is, is the producer encoding a meaning/ideology into texts, in which the audience will decode, as in to understand it or to interpret it. The audience is active in their interpretations and can be able to accept/reject the ideas that the producer is telling to the audience.

There are multiple readings in which can be interpreted via, and those are:

Preferred - Audiences agree and accept what the producer is encoding

Negotiated - Partially agree with the message

Oppositional - Reject/disagree with the message.

Via music videos, the managers would encode the artist(s) with a specific ideology, and the reason why they would do it is to generate money.
The audience who are seeing their preferred form of media, also have a preferred reading, which means that they will look at the message at their own way, and may also be able to decode a text in their preferred method, the second audience, may have a negotiated reading, as they may have mixed views on it, and the audience and parents who hate the genre will give it a oppositional reading.

A Model of Media

There are multiples ways to be a model of media. The first thing is with text, followed that by the audience, to institutions and all the way to text, it is a full circle motion within media.

Within text, there are multiple types of text in which are involved within media. The first thing is internet blogs, followed that by YouTube, social media, videos, video games and much more.

The audience who view their chosen media is the consumer, and what the main idea is of the consumer is that they ask questions, such as "How? Why? When? What? Who? Where? What is happening?"

Following that, the institution is another major aspect involved, such as YouTube, multiple social media sites such as Facebook, Twitter, it also comes with the plan to produce text, to distribute it, exhibit it and to also be able to market it. There is a monetary gain from all of this.

The issue in which is becoming rampant is with the idea of piracy of text. Movies, music and video games are the key issues in which, and that is all due to prices, such as the fact that concerts now cost a lot of money, whereas a while back, they did not cost as much as it now costs. The reason as to why it costs a lot is because of the fact that they need to get their money back somehow.

Purpose of a music video

The purpose of a music video is for multiple reasons, to be able to promote, the extension of income and outlets, synergy and also video games(Woodkid - Run Boy Run in Dying Light)

Promotional: One example of it being used as a promotional, the example of that is within advertisements, as it could be able to illustrate the song in which is being used, it can tell a story. It can be able to market an image and to also be able to create a brand involved.

One example of this is of the music video for Michael Jackson's Thriller, within 2006, it was deemed as a very successful music video by Guinness Book of World Records, and was also able to get into the National Film Registry of the Library of Congress, it was the first music video to be able to get the honor of being in the registry.