Branding the Spice Girls

Branding is a way how people market an image, in which helps create a brand. A quote in which explains branding is "a name/term/design that distinguishes one product from another."

Spice Girls were a girl band formed in 1994 by Bob and Chris Herbert, to be able to compete with dominant boy bands who were always on the chart.

Their origin was mainly based from the auditions, in which were present in advertisements, as each member had to audition to get their place.

The members of the group are: Posh Spice, Baby Spice, Sporty Spice, Scary Spice and Ginger Spice. Each of them have a personality and the way how they dress, due to their name, represents who they are.

The way how they rose to fame, was at first with a showcase, they have begged for one, to show their potential, and eventually, they have been noticed by Simon Fuller and had become their manager to their group.

Their most notable song and music video is 'Wannabe', in which the music video is in a single take, and the lyrics to the music had lasted 15-20mins to write the whole song, they have first went to the top three, dominating some of the pop bands, in which was mostly dominated by boy bands, and then had followed that with a number one, dominating all of the boy bands.

However, the only reason why they got to where they were, is because of the branding, with advertisements, promotional material, and without any of those, it would be unknown whether they would've became as popular as they were.

Wannabe is the music video in which would show each of the girls personalities, especially with the way how they appear within the video and how each of them act.