Evaluation Question 4

Evaluation Question 4: How did you use media technologies in the construction, research, planning and evaluation stages?

Evaluation Question 3

Evaluation Question 3: What have you learned from your audience research?
This is what we have showed the audience, and what we have received the feedback from.

Evaluation Question 2

Evaluation Question 2: How effective is the combination of your main product and ancillary text.

Evaluation Question 1

Evaluation Question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?

Location Sheet

Here is the location sheet, in which here is explained the locations that we have used, and the maps of the locations that we have used, the issues that we might have to face within the filming schedule, and how we would access the location.

Audience Feedback

Here is the feedback that we have received from an audience member regarding our music video, this was done to give us an idea of what they audience had thought about the music video, regarding the use of cinematography, mise-en-scene and so on.

Shot List

Here is the shot list that we have conducted, it is from the beginning of the segment, and right up to the ending of it all.

Rough Cut

Here is the rough cut of the music video, the edits in this format can be very rough, and at the same time. We did get some feedback from this segment, in which what the feedback was, was that there was a lack of variety of shots, as there was only a few in which were interesting, at the same time, the criticism was also that it was not edited to the beat properly, in which was not properly synched, as it did not properly synched, and felt like some segments were not properly placed to match the beat, as it felt that it was off the tune, and was not properly made.

Outtakes

Here is a collection of bloopers and outtakes that we have recorded during our time of recording our music video. The reason why I believe that it is an important process is because it shows the mistakes that we have made during the filming part and then decided to see how we can be able to improve within our filming, in which had helped us finish the whole process.

Finished Magazine Advert

Here is the completed magazine advert, with the name of the artists, the title of the music, a live concert and the date of that concert, along with that, the places where they could be able to download/buy the music. This advertisement would allow for us to promote our album and the song that we have made.

Constructing the advert

 Here is the development of the magazine advert, in which what we have done was to first size the advert, in which is A4, then what I have done was cut two images, and then to make it consistent, I have made it the same theme, and then to use the same font. Once I have done that, I have then decided to place advertisements as a format of places where they could buy the music, such as iTunes, Spotify and Google Play. Then furthermore, I have also advertised a live concert, with a date for the concert.

Editing the music video 2

Here is the second segment of the music video that we have done, and this was during the time that most of it was done, and it just needed small amount of tweaks, so that all of the segments could be refined to improve all of the parts, so what we have done was make some segments short, since we need to change segments and different sceneries, and some longer and inter lapping.

Risk Asssessment

Here is the Risk Assessemnt that we have created, it would show the hazard risk, what is the risk of it all, the severity and much more.

Finished Digipak

From left to right, front cover, spine 1, spine 2, back cover(below), cover 1, lyrics, cd holder(below), artists.

Constructing the Digipak

Editing the Music Video 1

Here is the editing of the first segment, in which what we have decided to do was to make sure that we could split up 4 segments and combining them into one full screen. The first thing that we have done was to first put it from left to right, and then put more and more, until all of the screen is taken, and then synchronised it with the music so that it flows with the beat of the music.

Shooting schedule

Here is the shooting schedule that shows the scene, the location, the equipment used, and much more.

Animatic

This is the animatic in which we have done for the storyboard for the music video, in which me and Carly have drawn the images, and then we taken pictures using a camera, and then have used Premiere Pro to edit in the images that we have used, and then have used a segment of the song, this has helped us with the planning, as it had also helped us out selecting people for the music video.

Information about the Aritst

This is the information regarding both of the artists, who have made the music video that we are going to create.

Luke Cutforth is a individual known for his presence on YouTube, as a blogger and for his humour, he has collaboration with other people in YouTube such as Emma Blackery, amassing over 500,000 subscribers.







Just recently, he has written a song with a person known as Patty Walters, where he too was a YouTuber, now a member of the band As It Is, a pop punk band, which had recently rose to popularity, and at the same time, were recommended by Rocksound and Kerrang! (people who write magazines about punk, metal and so on).

Storyboard

  This is the storyboard in which was created, which has been planned for our music video, it contains the shots, the types, and what is going on within the shot.

Audience Reception Theory

The audience reception is a theory coined by David Morley, it is essentially the way how we react to

text. With text, audiences receive and respond to it differently, as different effects will generate different responses from many people. This is also a way to characterise and to group together different audiences (which are consumers) interpretation.

The encoding theory, created by Stuart Hall in 1973. What the theory is, is the producer encoding a meaning/ideology into texts, in which the audience will decode, as in to understand it or to interpret it. The audience is active in their interpretations and can be able to accept/reject the ideas that the producer is telling to the audience.

There are multiple readings in which can be interpreted via, and those are:

Preferred - Audiences agree and accept what the producer is encoding

Negotiated - Partially agree with the message

Oppositional - Reject/disagree with the message.

Via music videos, the managers would encode the artist(s) with a specific ideology, and the reason why they would do it is to generate money.
The audience who are seeing their preferred form of media, also have a preferred reading, which means that they will look at the message at their own way, and may also be able to decode a text in their preferred method, the second audience, may have a negotiated reading, as they may have mixed views on it, and the audience and parents who hate the genre will give it a oppositional reading.

A Model of Media

There are multiples ways to be a model of media. The first thing is with text, followed that by the audience, to institutions and all the way to text, it is a full circle motion within media.

Within text, there are multiple types of text in which are involved within media. The first thing is internet blogs, followed that by YouTube, social media, videos, video games and much more.

The audience who view their chosen media is the consumer, and what the main idea is of the consumer is that they ask questions, such as "How? Why? When? What? Who? Where? What is happening?"

Following that, the institution is another major aspect involved, such as YouTube, multiple social media sites such as Facebook, Twitter, it also comes with the plan to produce text, to distribute it, exhibit it and to also be able to market it. There is a monetary gain from all of this.

The issue in which is becoming rampant is with the idea of piracy of text. Movies, music and video games are the key issues in which, and that is all due to prices, such as the fact that concerts now cost a lot of money, whereas a while back, they did not cost as much as it now costs. The reason as to why it costs a lot is because of the fact that they need to get their money back somehow.

Purpose of a music video

The purpose of a music video is for multiple reasons, to be able to promote, the extension of income and outlets, synergy and also video games(Woodkid - Run Boy Run in Dying Light)

Promotional: One example of it being used as a promotional, the example of that is within advertisements, as it could be able to illustrate the song in which is being used, it can tell a story. It can be able to market an image and to also be able to create a brand involved.

One example of this is of the music video for Michael Jackson's Thriller, within 2006, it was deemed as a very successful music video by Guinness Book of World Records, and was also able to get into the National Film Registry of the Library of Congress, it was the first music video to be able to get the honor of being in the registry.

Finished Music Video

Here is the completed music video that we have made with the genre being pop music,with our sub genre being pop-punk.

Sexism in pop music video

The idea of sexism within pop music comes primarily within the idea of objectification, in which can be primarily be criticised because of the way how the way music videos are often recorded and made, in which is to show women in a more sexual way, provocative and may raise a set of questions in which would make the audience wonder if it is allowing women to be free or is it exploiting their bodies to attract their audience.

Male Gaze: Laura Mulvey is a feminist critic who has introduced the theory of the Male Gaze, in is the way in which a women is portrayed in a masculine perspective and that the women are passive to the active gaze and that Laura has also coined up the term scopophilia, the pleasure derived from people looking at the individual.

The song in which has garnered a lot of controversy was with the song Blurred Lines by Robin Thicke, where the song's lyrics has suggested the idea of rape, that even though the woman may say no, he is saying that they are saying yes, they are accepting it, even though it is clear that they are rejecting it.




Moreover, the other music video in which was created by Miley Cyrus, "Wrecking Ball". It showed Miley in as much perspective as possible. From licking a sledgehammer(Why?), to riding a wrecking ball while it is swinging, the video is to show her more risque side to her, changing her image entirely from her childhood style being Hannah Montana, someone who was looked up to.