The purpose of a music video is for multiple reasons, to be able to promote, the extension of income and outlets, synergy and also video games(Woodkid - Run Boy Run in Dying Light)
Promotional: One example of it being used as a promotional, the example of that is within advertisements, as it could be able to illustrate the song in which is being used, it can tell a story. It can be able to market an image and to also be able to create a brand involved.
One example of this is of the music video for Michael Jackson's Thriller, within 2006, it was deemed as a very successful music video by Guinness Book of World Records, and was also able to get into the National Film Registry of the Library of Congress, it was the first music video to be able to get the honor of being in the registry.
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