Case Study 2

Emil Nava - He dropped out of school at the age of 16, had trained as a chef. The way how he had entered, was via being a runner within film production companies, this has then followed by him working for Blink Productions and had eventually worked as a freelance within OB Management.

He had eventually graduated to being a Assistant Director, in which he manages the video shoots, over time, he had then decided to join Academy, in which is the biggest music video production company, he has worked for Between the Eyes and now mainly works for Pulse.

Apart from making music videos, he has also made advertisements, primarily for L'Oreal,  one of the advantages for him is that they can be able to have a higher budget, therefore getting paid more, on the other hand, it restricts the director as it gives them less creative freedom.

At his busiest, he has made 24 videos in a year, more or less a video every 2 weeks,  he had first began within independent labels, the budget was as low as £5k and £10k, his most expensive video was for Jessie J, in which the budget was £160k.

His first music video was for Kid British, with the song being Our House, in which the budget for that was £20k, it was filmed in Manchester, it included local people, it took him a single day to film, 2-3 days to edit the music video, and his pre-production took him 10 days.

OB Management are a agent for music video directors, essentially, they are a middle man. Their aim is to find natural talent, they work with production companies and record labels. They would want to match the right director with the right artists, as if they do not give it to the right artists, then there would be issues involved.

His advise for many people is to use extreme close up on faces wherever possible, and to not shoot the whole video within medium or long shot.

Following that, he has also created music for Ed Sheeran, music like Lego House and Bloodstream, as he was his main director for his music, at first within his first music video, he did not add Ed into the video as he did not deem him to appeal to the audience.