Star Theory

Richard Dyer had created a theory known as the Star Theory, in which there are three ways in which the music videos are promoted:
1. Illustrate - It uses a set images to illustrate the meaning  of the lyrics and genre - Example of a music video in which represents illustration is of Bronski Beat- Smalltown Boy, as it is a narrative based.
2. Amplify - There is no clear distinction between the video and the lyrics. The example of an amplify music video is of Sia- Electric Heart. The cage has a meaning, in which relates to her life.
3. Disjunctive - The meaning of the song is completely ignored, in which the music video does not exactly or fully relate to the lyrics in which are being sung by the artist(s).

Richard Dyer believes that artists are constructed through artificial imagery, such as the use of advertisements. It is to try to represent a real person, while they also market different people within different audiences.

Eventually, some fans may want to replicate the stars, as they may have a feature in which they may admire or even share, this is an example with The Beatles during the time.

One specific star in which has received some awareness and had also raised some issues in regards to female identity, and that star was Britney Spears. She started out innocently enough with the music video Hit Me Baby One More Time, the way how she had appeared was with pigtails, she had also wore pink to make herself look a bit girly. Her choreographed dancing made her seem desirable to girl and would want to join her group.


Eventually, her image changed, so that the companies can be able to profit off of her appearance, so instead of her being linked to little girls(her original demographic). Eventually, her appearance has been created to appeal to the male audience, such as the fact that she is wearing a full latex suit, to appeal to men, the music itself is disjunctive, it does not link to the lyrics itself.