Case Study 3 - Alex Southam

Alex Southam is a freelancer for OB Management (similar to Emil Nava), he at one point was training to be a lawyer, but he instead wanted to go in a new direction because of the fact that it was boring and stressful for him to be within a job, but instead would want to work within filming. The first thing that he has decided to do is to start making music videos so that he can be able to "learn the trade", he has started to work within Agile Films within August 2012.

What he has done is that he has undertaken every single task, from filming, editing and camera work, however, once the budgets have increased, he decided to direct instead, as he needed more people to work on the videos. The reason as to why he prefers the music video format is that 'you can try new techniques and can have real artistic freedom'. On the other hand, similar to Emil Nava, he does not like commercials is because they give you 'much less freedom'. He has/still uses Vimeo to showcase his videos, it has 'higher status' than YouTube.

One of his first songs that he has created is for Alt+J, Tesselate. He has had for this music video a £10,000 budget and took him a day to film, there was a large cast involved and has also used Adobe AfterEffects to be able to use it for special effects.

Furthermore, he has also made a music video for Chase and Status, Lost and Not Found. This time the budget has increase to be £50,000. He has this time filmed it within LA, and has also recorded it within Steadicam, and was done within 3 shots, with barely any edits involved, and has also created a sense of an Early 90s VHS look and has recorded it at 36 FPS and eventually slowed it down, to give it a disorientated feel to it.

The last song that he has created was with Mumford and Sons - Ditmas, in which has some form of narrative involved, showing that his quality has improved from his first and second film that he has created.